Get the best possible returns on your investments in digital marketing and design, and understand your competitors better, with this class in Google ads and analytics.

Learn all the essentials of ad campaigns, keywords, audience and acquisition reports, from this 1-day course with a highly experienced instructor. Whether you are a business owner, designer or blogger, this class helps you get started and make the most of your digital campaigns.

Course Outline:

I. Google Ads

• Understanding Google Networks (search and display)
• Keyword Research – how to choose the right keywords to advertise.
  • Creating Content Hierarchy first
  • Brainstorming – think and discuss them
  • Google Suggest
  • Related Searches
  • Google Keyword Planner
  • Keyword Tools
• Know your Competitors’ Keywords using SEMRush
• Keywords Matching Options – Broad, Phrase, Exact, and Broad Match Modifier
• Understanding Negative Keywords
• Organizing and Grouping the Keywords - Ad Grouping
• Understanding the Quality Score
• Setting up Google AdWords Campaigns - availing high ranking at low cost
  • AdWords Account Structure
  • Campaign Setup procedure
  • Ads and Ad Groups
  • Organizing Ad Groups
  • Creating Effective Ads
  • Optimizing Landing Pages
  • Bid Management
  • Negative Keywords
• Analytics – Measure and fine-tune
• Remarketing Campaigns - Overview
• YouTube Video Ad Campaigns
• Google Ads’ Glossary
• Academy for Ads - Google Certification Program

II. Google Analytics

• Getting Started with Google Analytics
• Understanding Dashboards – Real-Time | Audience | Acquisition | Traffic Source | Content | Conversions
• Taking decisions based on Analytics Reporting
• Audience Reports
  • Overview
  • Geo
  • Language
  • Technology
  • Mobile
  • Demographics
  • Interests
  • Behavior
• Comparing, Exporting, and Scheduling Reports
• Acquisition Reports
  • All Traffic – Source/Medium
  • Campaigns – Tracking other online marketing campaigns’ performance using UTMs (Google’s Custom URL Builder)
  • Google Ads – Tracking Google Ads campaigns’ performance and optimization (after connecting Google Analytics with Google Ads)
  • Search Console – Tracking SEO-based Traffic and Keywords (after integrating Google Analytics with Google Search Console)
  • Social – Tracking Social Media Traffic
• Behavior Reports
  • Site Content
  • Site Search
• Defining Business Goals and Objectives - Measuring your Site’s ROI
• Insights – Ask Google Analytics Intelligence
• Heatmap – CrazyEgg
• Google Tag Manager – a brief overview
• Google Analytics Academy