Get a comprehensive education on how to make the best of digital marketing through Google Ads, AI and GA4!

In this 5-day course, you'll be able to utilize the latest technologies to design and optimize comprehensive Google Ads campaigns, leverage AI assistance, and seamlessly integrate GA4 into their strategy to maximize ROI while accurately targeting audiences in line with business objectives.

Course Outline:

• Setup Google Ads account and billing
• Account Structure – Account – Campaigns – Ad Groups – Keywords – Ads
• Setup Google Ads conversion tracking
• Configure Google Ads remarketing
• Set up and optimize Google Ads campaigns – drive effective, consistent traffic to your website or your landing pages
• Google Ads network – search, and display network
• Keyword research – tools, tips, and best practices
• Understanding keyword match types – broad, phrase, exact, negative
• Google Ads bidding and budget strategies – smart bidding, target CPA, target ROAS
• AdRank and quality score
• Google search campaigns
• Google display campaigns
• Google remarketing campaigns
• Google performance max campaigns
• YouTube Ads – Video campaigns – non-skippable, in-stream, bumper, in-feed ads
• Google Ads targeting – content, audience, in-market, affinity, and custom segments
• Ad formats, ads assets (extensions) and landing page optimization
• Responsive search and display ads
• Performance planner
• Auction insights
• Google Ads checklist
• Google Analytics 4 (GA4)