Explore digital marketing concepts, strategies, tips, tools, and implementation with this comprehensive 5-day classroom-based, digital marketing training program.
Digital marketing is evolving rapidly, and artificial intelligence is playing an increasingly important role in its development. AI can automate repetitive tasks, personalize content and experiences, and optimize campaigns in real time. Learn the essentials of building an effective digital marketing strategy and its practical implementation with real-world examples with Najam Ahmed, a certified instructor with 23 years of experience in the field. The course provides a detailed understanding of the following:
- Planning a website
- Online marketing
- Search Engine Optimization (SEO)
- Google Business Profile
- Google Ads campaigns
- Tracking results with Google Analytics
- Content Marketing
- Social media marketing & dvertising
- Integrating digital marketing with AI
- Automated marketing.
Course Outline:
- Digital Marketing 101: an overview of all the platforms covered by the umbrella term i.e. Digital Marketing
- AI & Marketing: Become a next-gen marketer by understanding, leveraging, and implementing AI-powered marketing tools, strategies, and best practices. The future of marketing is now. It’s time to get started!
- 27 AI-powered Tools, Strategies, and Best Practices: You will experience many AI-driven tools and methods that can be used to personalize customer experiences, optimize digital marketing campaigns, and automate tasks. With the help of AI, digital marketing is becoming more effective and efficient, making it an essential tool for businesses of all sizes.
- AI & SEO - Search Engine Optimization: Understanding 21 practical SEO strategies to bring your website to the top of Google search results with practical examples with the help of AI-powered SEO strategies, and tools.
- Google Business Profile: Connecting your business with local customers by optimizing Google My Business/Google Maps listings
- YouTube SEO: Improving your YouTube videos’ visibility online
- AI & Google Ads - Search & Display Advertising Campaigns: A step-by-step practical approach for launching, monitoring, and optimizing your Google Ads campaigns. How the AI helps your business deliver Google Ads effectively using Smart Biddings, Automation, and bringing more conversions.
- AI & Content Marketing: an Inbound Marketing Concepts and its Implementation. The role of AI in boosting content marketing varies from collecting and analyzing huge amounts of data to personalizing user experiences and more.
- AI & Social Media Marketing: Develop a social media marketing strategy using Blogs, Facebook, Twitter, LinkedIn, Instagram, and many other tips and tools. There are a number of artificial intelligence-driven programs that can vastly improve how we use social media for marketing.
- Social Media Advertising: How to effectively create Facebook, Instagram, and LinkedIn Paid Advertising campaigns
- Google Analytics 4: The next generation of Analytics. Help you track your success and improve your marketing by tracking the results, and assisting you in making better marketing decisions. Google Analytics 4 enables you to measure traffic and engagement across your websites and apps.
Materials:
All materials will be provided
Cancellation Policy:
48 hours prior to course start with full refund
Age Requirements:
15 and older
Additional Info:
- This course can be taken at your premise. Contact our toll-free number at 800 3337 for more information
Location:
The Address
Al Marsa Street
Dubai Marina
Dubai
