3-Day Digital Marketing & Social-Media Business Course
|
3 ratings

3-Day Digital Marketing & Social-Media Business Course

by SEO International

2,890 AED

(VAT inclusive)

3-Day Digital Marketing & Social-Media Business Course

2,890 AED

(VAT inclusive)

by:
SEO International
(see all reviews)
when:
Tue, 29 Jun 2021 9:15AM + 2 dates
(see timings & price options)
where:
Dubai - Dubai Marina
level:
All Levels
Cancellation Policy: 48 hours prior to course start with full refund
We offer a best price guarantee for our classes. If you get a better price, let us know & we'll give you a free AED 100 voucher.
Description:

Explore digital marketing concepts, strategies, and implementation, in detail, with this comprehensive digital marketing training program.

The course provides a detailed understanding of planning a website, website marketing, email and Search Engine Optimization (SEO) campaigns, Pay Per Click (PPC) campaigns and integrating digital marketing with traditional marketing.

Learn the essentials of building an effective digital marketing campaign over 3 days, from a certified instructor with 20 years of experience in the field.

Course Outline:

  • Digital Marketing Overview
  • SEO – Search Engine Optimization
  • Google Ads – Search Advertising | Display Advertising | Remarketing
  • Google My Business – Connecting your business with local customers
  • Inbound Digital Marketing Concepts and Implementation
  • Social Media Marketing – Strategy | Blogs | Facebook | Twitter | LinkedIn | Instagram
  • Video Marketing – YouTube
  • Facebook, Instagram & LinkedIn Advertising
  • Google Analytics – Track your success

Detailed Course Outline:

Day 1: Digital Marketing & SEO

  • Local SEO – Google My Business
  • Search Engine Marketing – Google Ads
  • Display Advertising – Contextual | Behavioral | Targeted
    • Google Ads
    • Facebook
    • LinkedIn
    • YouTube
  • Content Marketing & Blogging
  • Social Media Marketing
  • Lead Generation
    • Marketing Offer – Attractive / Relevant Offer
    • Landing Page – Offer’s details with form
    • Conversion Page – Thank you page
  • Email Marketing – using MailChimp
  • Video Marketing – YouTube
  • Responsive Design
  • Google Analytics
  • What is SEO?
  • Why SEO?
  • Google’s Search Algorithms
  • How does a Search Engine work?
  • Does SEO really take time to get results?
  • 21 SEO Tips that every website owner, designer, blogger and content writer need to know!
  • Keyword Research
    • Creating Content Hierarchy
    • Brainstorming - think and discuss
    • Google Suggest
    • Related Searches
    • Google Keyword Planner
    • Keyword Tools
    • Google Trends – Finding Search Trends, Most Search Terms
    • How to translate keywords
  • Organizing the keywords
  • Writing Headlines (Page Titles) with examples
  • Writing Summary (META Descriptions) with examples
  • META Keywords are no more!
  • Optimizing Page Content
    • What is keyword stuffing
    • Optimizing Page Content (body)
    • Good Examples
    • Related Posts / Products
  • SEO for Images
  • Structuring the Content
    • SEO-friendly Domain Name
    • SEO-friendly URL Structure
    • Plan your Site’s Hierarchy
    • Breadcrumb Navigation
  • Internal Linking – Site Navigation
  • How Google reads our pages
  • Localized SEO
    • Google My Business
    • Local Reviews
    • Localized Domain
  • Website Speed Matters
  • Improving your website using Google Search Console
  • Backlinks – the latest trends
  • Who is linking to you? Fixing bad links.
  • Checking Domain’s Authority – Mozbar
  • Checking your Competitors’ backlinks – Ahrefs.com
  • Tips to Acquire Natural Backlinks
  • 4 Modern-Day Alternatives to Link Building
  • Social Sharing
  • Links from YouTube Videos
  • SEO & PR
  • Users’ Engagement
    • Links to Related Stories, Blog Posts, Products/Services
    • Enable Social Sharing
    • Embedding videos
    • Enabling Site Search feature
    • Enable Live Chat feature
    • Bounce Rate & Visits’ Duration
    • Self-hosted Blog
  • Optimizing Social Media Updates
  • Optimizing YouTube Videos
  • Blended SEO
  • Bonus Tips
    • Google Analytics
    • Website Backup
    • SSL Certificate
    • Website Security
    • Mobile SEO
    • Voice Search
    • Featured Snippet – Position Zero
    • 301 Redirects
    • Fake Followers / Fake Backlinks
    • Google Webmaster Guidelines
    • Google Official SEO Guides
    • Google’s 200 Ranking Factors
    • The Central Idea

Day 2: Google Ads & Analytics

  • Understanding Google Networks (Search & Display)
  • Keyword Research – how to choose the right keywords to advertise
    • Creating Content Hierarchy
    • Brainstorming – Think and discuss
    • Google Suggest
    • Related Searches
    • Google Keyword Planner
    • Keyword Tools
  • Know your Competitors’ Keywords using SEMRush
  • Keywords Matching Options – Broad, Phrase, Exact, and Broad Match Modifier
  • Understanding Negative Keywords
  • Organizing and Grouping the Keywords – Ad Grouping
  • Understanding the Quality Score
  • Setting up Google AdWords Campaigns – that avails high ranking at low cost
    • AdWords Account Structure
    • Campaign Setup procedure
    • Ads and Ad Groups
    • Organizing Ad Groups
    • Creating Effective Ads
    • Optimizing Landing Pages
    • Bid Management
    • Negative Keywords
  • Analytics – Measure and fine-tune
  • Remarketing Campaigns – Overview
  • YouTube Video Ad Campaigns
  • Google Ads’ Glossary
  • Academy for Ads – Google Certification Program
  • Google Analytics
    • Getting Started with Google Analytics
    • Understanding Dashboards – Real-Time | Audience | Acquisition | Traffic Source | Content | Conversions
    • Taking decisions based on Analytics Reporting
  • Audience Reports
    • Overview
    • Geo
    • Language
    • Technology
    • Mobile
    • Demographics
    • Interests
    • Behavior
  • Comparing, Exporting, and Scheduling Reports
  • Acquisition Reports
    • All Traffic – Source/Medium
    • Campaigns – Tracking other online marketing campaigns’ performance using UTMs (Google’s Custom URL Builder)
    • Google Ads – Tracking Google Ads campaigns’ performance and optimization (after connecting Google Analytics with Google Ads)
    • Search Console – Tracking SEO-based Traffic and Keywords (after integrating Google Analytics with Google Search Console)
    • Social – Tracking Social Media Traffic
  • Behavior Reports
    • Site Content
    • Site Search
  • Defining Business Goals and Objectives (conversions) - measuring your Site’s ROI
  • Insights - Ask Google Analytics Intelligence
  • Heatmap - CrazyEgg
  • Google Tag Manager - a brief overview
  • Google Analytics Academy

Day 3: Content & Social Media Marketing – Strategies, Tips & Tools

  • Overview and some social media statistics
  • Social Media Marketing Strategy
    • Setting up Social Media Goals
      • Find out where your targeted people connect
      • Popular Social Media Networks
      • KnowEm – Check Social Media Username Availability
    • Knowing your Audience
      • Google Alerts – Monitoring your brands, competitions, and industry trends using
      • TweetDeck – a monitoring tool similar to Google Alerts for Twitter
      • Panoramiq – Instagram listening tool
      • Hashtags – Best Practices & Tools
    • Facebook / Instagram / LinkedIn
      • Optimizing your Social Media profiles
      • Followers vs Talking about this (Engagement)
      • Boosting a Post
      • Facebook/Instagram Advertising using Facebook Ads Manager
      • Remarketing/Retargeting using Facebook Custom Audiences
      • LinkedIn Advertising: Text Ads and Sponsored Content
    • Content Marketing/ Posting Strategy – Great content, perfect timings & ideal frequency / Implementing Social Media / Engaging your Audience
      • Self-hosted Blogging – Tips & Tools
      • Lead Generation
      • Ideas for Content Marketing
      • Content Curation
      • Search Trends and finding relevant questions to be answered
      • Tips to write social media updates
      • PostPlanner – finding relevant content easily – to share with your prospects
      • BuzzSumo – Find Trending & Most Shared Content
      • Inbound Marketing Methodology
      • How often should we post
      • Which type of posts get the most engagement
      • When your Facebook/Twitter users are online
      • Scheduling/Automating Social Media updates using Buffer
      • Bringing people back to your website while curating content using Snip.ly
      • Creating & Editing Amazing photos for your social media update without knowing graphic designing/Photoshop
      • Social Media Images’ Dimensions
      • The 80/20 Rule
      • How to find social media influencers
      • Social Follow & Social Sharing Tools
      • Daily 80-minute Social Media Plan
    • Measuring Success
      • Comments, Shares, and Likes
      • Track performance using Google Analytics
      • UTMs – URL Builder
      • Bounce Rate, Time Spent on Site and Conversions!
      • Tracking your emails
  • Viral Videos Examples
  • Great Resources to continue learning.
  • Tips and Guidance towards Hubspot, Hootsuite, Google Certifications, and more.
Read more

Skill Level:

All Levels

Materials:

All materials will be provided

Cancellation Policy:

48 hours prior to course start with full refund

Age Requirements:

18 and older

Additional Info:

* Participants will receive a certificate of completion & guidance towards Google, Hubspot, and HootSuite certifications
* Cost also covers the following: flash drive containing course material presentation and PDFs, valet parking facility, WiFi Internet access, buffet lunch at Mazina Restaurant (Address Dubai Marina) + 2 coffee breaks with snacks

Location:

The Address
Al Marsa Street
Dubai Marina
Dubai

Register for the class
Schedule
# Sessions
Price
Click here for schedule information
This course consists of multiple sessions, view schedule for sessions below:
Tuesday
29 JUN
9:15AM - 4:00PM
Wednesday
30 JUN
9:15AM - 4:00PM
Thursday
1 JUL
9:15AM - 4:00PM
Click here for schedule information
This course consists of multiple sessions, view schedule for sessions below:
Tuesday
17 AUG
9:15AM - 4:00PM
Wednesday
18 AUG
9:15AM - 4:00PM
Thursday
19 AUG
9:15AM - 4:00PM
Click here for schedule information
This course consists of multiple sessions, view schedule for sessions below:
Tuesday
26 OCT
9:15AM - 4:00PM
Wednesday
27 OCT
9:15AM - 4:00PM
Thursday
28 OCT
9:15AM - 4:00PM
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Reviews
|
3 ratings

Jessica Savage
Sun, 2 Feb 2020, 9:38AM
Betsy Cordova
Fri, 13 Dec 2019, 12:17PM
"Great instructor, very useful information! Good start for me to do my own research and look to develop my knowledge further."
Iona Stanley
Tue, 24 Sep 2019, 9:35AM
"Najam is an expert, and generous with his knowledge, skills and time. Makes for a great teacher, and a very informative/educative class. "

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