Social Media Marketing: Strategies, Tools & Tips (1-Day Course)
3 ratings

Social Media Marketing: Strategies, Tools & Tips (1-Day Course)

by SEO International

975 AED

(VAT inclusive)

Social Media Marketing: Strategies, Tools & Tips (1-Day Course)

975 AED

(VAT inclusive)

SEO International
(see all reviews)
Thu, 4 Feb 2021 9:15AM
(see timings & price options)
Dubai - Dubai Marina
All Levels
Cancellation Policy: 48 hours prior to course start with full refund
We offer a best price guarantee for our classes. If you get a better price, let us know & we'll give you a free AED 100 voucher.

Find the right tools and strategies to create and grow your social media presence, in this 1-day course on digital marketing strategies.

Learn how to curate your content and time it to make the most of your posts, and understand and improve your audience engagement. The class is conducted by a certified instructor and provides all the knowledge you need to successfully navigate the digital social scene.

Detailed Course Outline:

I. Social Media Marketing - Strategies, Tips & Tools

  • Overview and some social media statistics
  • Social Media Marketing Strategy
    • Setting up Social Media Goals
    • Find out where your targeted people connect
    • Popular Social Media Networks
    • KnowEm – Check Social Media Username Availability
  • Knowing your audience
    • Google Alerts – monitoring your brands, competitions, and industry trends using
      • TweetDeck – a monitoring tool similar to Google Alerts for Twitter
      • Panoramiq – Instagram listening tool
      • Hashtags – Best Practices & Tools
    • Facebook / Instagram / LinkedIn
      • Optimizing your Social Media profiles
      • Followers vs Talking about this (engagement)
      • Boosting a Post
      • Facebook/Instagram Advertising using Facebook Ads Manager
      • Remarketing/Retargeting using Facebook Custom Audiences
      • LinkedIn Advertising: Text Ads | Sponsored Content

II. Content Marketing/Posting Strategy - content, timing, and frequency. Social media implementations and audience engagement

  • Self-hosted blogging - tips & tools
  • Lead Generation
  • Ideas for Content Marketing
  • Content Curation
  • Search Trends and finding relevant questions to be answered
  • Tips to write social media updates
  • PostPlanner – finding relevant content easily – to share with your prospects
  • BuzzSumo – Find Trending & Most Shared Content
  • Inbound Marketing Methodology
  • How often should you post
  • Which type of posts get the most engagement
  • When your Facebook/Twitter users are online
  • Scheduling/Automating Social Media updates using Buffer
  • Bringing people back to your website while curating content using
  • Creating & Editing Amazing photos for your social media update without knowing graphic designing/Photoshop
  • Social Media Images’ Dimensions
  • The 80/20 Rule
  • How to find social media influencers
  • Social Follow & Social Sharing Tools
  • Daily 80-minute Social Media Plan
  • Measuring Success
    • Comments, Shares, and Likes
    • Track performance using Google Analytics
    • UTMs – URL Builder
    • Bounce Rate, Time Spent on Site and Conversions.
    • Tracking your emails
  • Viral Videos Examples
  • Resources to continue learning.
  • Tips and guidance towards Hubspot, Hootsuite, Google Certifications, and more.
Read more

Skill Level:

All Levels


All materials will be provided

Cancellation Policy:

48 hours prior to course start with full refund

Age Requirements:

18 and older

Additional Info:

* Participants will receive a certificate of completion
* Cost also covers the following: flash drive containing course material presentation and PDFs, valet parking facility, WiFi Internet access, buffet lunch at Mazina Restaurant (Address Dubai Marina) + 2 coffee breaks with snacks


The Address
Al Marsa Street
Dubai Marina

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3 ratings

Jessica Savage
Sun, 2 Feb 2020, 9:38AM
Betsy Cordova
Fri, 13 Dec 2019, 12:17PM
"Great instructor, very useful information! Good start for me to do my own research and look to develop my knowledge further."
Iona Stanley
Tue, 24 Sep 2019, 9:35AM
"Najam is an expert, and generous with his knowledge, skills and time. Makes for a great teacher, and a very informative/educative class. "