Expand your knowledge as a healthcare professional!

This 5-Day Digital Marketing Masterclass (paired with AI) has been designed to help doctors and healthcare marketing professionals expand their organization’s online reach and acquire more patient leads. Participants will learn how to harness the power of AI-driven tools and strategies in key digital marketing channels such as SEO, Google Ads, content marketing, Google Analytics 4, social media marketing, and social media ads.

The course will provide a comprehensive understanding of each marketing channel and the role of AI in optimizing their results, all tailored to the unique requirements of the healthcare industry.

Throughout the course, attendees will gain hands-on experience in planning and executing digital marketing campaigns that drive patient engagement and more exposure online. By the end of the program, participants will be equipped with the knowledge and tools to effectively leverage AI-powered digital marketing strategies, and create a strong online presence for their healthcare organizations.

Course Outline & Learning Outcome:

• Digital Marketing 101:
  • Explore an overview of various platforms encompassed by digital marketing, tailored for healthcare professionals
• AI and Marketing:
  • Learn to harness AI-powered marketing tools, strategies, and best practices to become a next-gen healthcare marketer
• 27 AI-powered Tools, Strategies, and Best Practices:
  • Experience AI-driven tools and methods to personalize patient experiences, optimize digital marketing campaigns, and automate tasks in healthcare marketing
• AI and SEO – Search Engine Optimization:
  • Discover 21 practical SEO strategies using AI-powered tools to improve healthcare websites’ rankings on Google search results
• Google Business Profile:
  • Connect with local patients by optimizing Google My Business and Google Maps listings for healthcare practices
• YouTube SEO:
  • Enhance the visibility of healthcare-related YouTube videos online
• AI and Google Ads – Search and Display Advertising Campaigns:
  • Master launching, monitoring, and optimizing Google Ads campaigns for healthcare services with the help of AI-driven features like Smart Biddings and Automation
• AI and Content Marketing:
  • Implement inbound marketing concepts and leverage AI to boost content marketing in the healthcare sector
• AI and Social Media Marketing:
  • Develop a healthcare-focused social media marketing strategy using Blogs, Facebook, Twitter, LinkedIn, Instagram, and AI-driven tools
• Social Media Advertising:
  • Effectively create Facebook, Instagram, and LinkedIn paid advertising campaigns targeting potential patients
• Google Analytics 4:
  • Utilize the next generation of Analytics to track and improve healthcare marketing efforts, make data-driven decisions, and measure traffic and engagement across websites and apps