Keep ahead of the game with AI and marketing combined!

This 1-day course aims to equip you with the knowledge and skills needed to leverage AI technologies and tools to save time, automate manual tasks, simplify your content marketing efforts, elevate your marketing activities, and optimize your results.

Learning Objectives:

• Explore the fundamentals of AI and its role in today’s marketing landscape
• Learn about various AI-powered tools and platforms (such as ChatGPT, Jasper, Descript, Dall.E 2, Canva, Synthesia, Durable, ManyChat, and more) that can help streamline your marketing efforts
• Understand how AI can enhance digital marketing channels such as social media, email, content marketing, and more
• Discover best practices for implementing AI in marketing campaigns, including audience targeting, personalization, and automation
• Gain insights into the ethical considerations and potential pitfalls associated with using AI in marketing

Through a combination of engaging guidance, real-world examples, and hands-on activities, you will gain a solid understanding of AI’s potential in marketing and digital marketing. By the end of this course, you’ll be equipped with the knowledge and confidence to incorporate AI-driven strategies into your marketing campaigns, improving their effectiveness and ultimately driving better results for your business

Course Outline:

• What are AI, Machine Learning, Neural Networks?
• AI Problem Solving – Real-world AI Examples
• AI for Marketing – What, Why, and How
• Introduction to Generative AI
• Text Generators – ChatGPT, Jasper, Copy.ai and more
• Image Generators – Canva, Dall.E 2 and more
• Video Generators – Synthesia, RunwayML and more
• Introduction to Prompt Engineering for Generative AI
• How to use ChatGPT wisely and effectively to create marketing content and strategies?
• Introduction to Conversational AI
• How to use AI tools for defining audience, generating captions, writing social media posts, responding to comments and reviews, assisting in keyword analysis, SEO, Google Ads, social media ads, translating content in other languages, and more.
• Understanding how AI is helping Google Ads performance max campaigns to optimize ad performance across multiple platforms and formats