Welcome to the world of fashion entrepreneurship with “Business of Fashion A-Z.” From mastering selling strategies to understanding finance essentials, this course equips you with the knowledge foundation and contacts for success.

What the course covers:

Topic 1

• Why, what, how will you be selling? Master the art of selling in fashion
• Being an enterpreneur in the fashion industry
• Dive into finance essentials
• Understanding numbers (budgets, cash flow, collections, costs, taxes)

Topic 2

• 4 Ps of Porter in the context of fashion; product, price, placement, promotion
• Understanding different business models
• Retail strategies including ecommerce
• Gain insights into manufacturing & sampling, logistics and stock management
• Learn from a Retail Expert as a guest speaker

Topic 3

• introduction to business planning
• the fashion seasons & calendar
• Day in the life of a fashion brand owner – an industry visit to the offices of an established local fashion brand
• Direct Q & A for all your burning fashion business questions

Topic 4

• Importance of a business plan
• Making a business plan
• Introduction to different roles within the industry (buyers, trade show organisers etc)
• Little Black Book of industry contacts to get your brand off the ground