Whether you want to start your own fashion business, or update your skills as a professional, this private, 20-hour (10 sessions x 2 hours each) course equips you with the tools required to succeed in the industry and gives you in-depth understanding of the Fashion Retail Sector.

The course gives an understanding of the roles & functions of the fashion retail industry and covers in-depth aspects of merchandising, marketing, e-commerce and logistics. You will also gain an understanding of how retailers continue to adapt in the post-COVID era and learn the role of social media in transforming the relationship between retailer and customer.

Come join the first step into building not only your own business but building your future!

Course outline:

• Brand Strategy: Defining brand strategy, key components, branding business trends
• Consumer Trends: Understanding consumer, trends post covid
• Competitor Analysis: How to approach, conduct, competitor analysis vs benchmarking, types of benchmarking in marketing
• Marketing: Digital, PR, print and social media
• E- commerce: Understanding e-commerce outlets and the need for omnichannel
• Retail placements and positioning
• Trend Research: Seasonal calendar- Middle east, buy and sell curriculum
• Merchandise: Introduction to buying & merchandising
• Supply chain: Contracts, Mode of payment
• Shipping & Logistics: Warehousing solutions, trade license

Expand your horizons and gain an understanding of the fashion industry in the Middle East by joining this course!