Understand the fundamental principles of fashion marketing. Also, develop proficiency in conducting market research and analysis specific to fashion, including identifying target audiences and assessing competitive landscapes. This course also covers how to brand your business and acquire practical skills in implementing various marketing tactics within the fashion context, such as social media marketing, influencer partnerships, and experiential marketing.

What will be covered in this course:

Topic 1

• Creating your ideal customer profile(s)
• Learning to do market research
• Create your product suite
• Set your prices
• Mapping out the customer journey

Topic 2

• Creating your ideal customer profile(s)
• Learning to do market research
• Create your product suite
• Set your prices
• Mapping out the customer journey

Topic 3

• Content creation (reels & other content)
• Instagram Marketing
• LinkedIn & Pinterest Marketing
• Building a simple website

Topic 4

• One page marketing plan
• Client outreach strategies
• Marketing techniques to boost your sales
• Influencer marketing