This course is all about how to leave a mark on the fashion industry. Taking the first step is always the hardest, but I’m here to tell you that it is much simpler than you think. We will cover the whole journey from where to start, how to build a memorable brand identity, how to build social media strategies, and finally, how achieve a unique brand image.

Topic 1

• What is a brand image / brand guidelines
• What is a brand identity
• How to create a brand identity
• The most effective business plan strategy
• How to budget and finance your first collection
• Helpful tools to help you start

Topic 2

• How to build a following
• How to mnage your content
• Different platforms
• How to build a community
• How to shoot campaigns
• How to make lookbooks and linesheets

Topic 3

• The do’s and don’t of start ups
• How to manage cash flow to become profitable
• The importance of customer service
• Customer mentalit

Topic 4

• How to create a website
• Stock management
• Logistics and shipping
• Influencer gifting and press
• How to stay consistent