Overview

This comprehensive course is designed for business professionals and students aiming to improve their English communication skills in a corporate setting. The course leverages real-world scenarios, case studies, listening tasks with industry experts, and vocabulary development to ensure practical and applicable learning outcomes.

10-session Course Structure

Units Covered:

• Unit 1: Communication
• Unit 2: International Marketing
• Unit 3: Building Relationships

Key Skills Developed:

• Effective communication strategies (e.g., active listening, handling communication breakdowns)
• Marketing terminology and creative brainstorming techniques
• Writing professional emails
• Role-playing for real-world business situations
• Understanding cultural nuances in international business

Learning Tools:

• Case studies (e.g., communication mishaps, global branding strategies)
• Practical exercises and listening tasks
• Vocabulary expansion relevant to corporate contexts

20-session Course Structure

Includes all from the 10-hour course, plus:

Additional Units:

• Unit 4: Success
• Unit 5: Job Satisfaction
• Unit 6: Risk

Advanced Skills Developed:

• Negotiation and risk management strategies
• Discussing leadership and management styles
• Cold-calling and networking techniques
• Conflict resolution in workplace settings
• Writing business reports and action minutes

Language Focus:

• Mastering noun compounds, passives, and adverbs of degree
• Enhancing clarity and precision in business writing and speaking

Cross-Cultural Communication:

• Working Across Cultures section
• Navigating international environments and understanding global business etiquette

Instructor Support

As your teacher, I will be available to assist you with any questions and provide in-depth explanations for challenging business terms and concepts throughout the course.

Course Outline: Market Leader Upper Intermediate Business English (3rd Edition)

By David Cotton, David Falvey, and Simon Kent