With brands and businesses now going digital, the demand for professionals in the digital marketing industry continues to be on the rise. Whether you are looking for a career shift or seeking to expand your knowledge in this booming industry, this class is for you.
This 30-hour digital marketing program (15 sessions x 2 hours) will provide you with a basic introduction to digital marketing and gives you a hands-on on the planning, implementation, and measurement of different digital marketing strategies. You will gain in-depth knowledge about multiple digital channels such as Social Media, PPC, SEO, Google AdWords, and Google Analytics, as well as how they can be used to effectively create coordinated digital marketing campaigns. You will also understand which channel is most appropriate for different businesses and brands.
The class size varies between 2-5 persons with students of different skill levels, and the instructor will dedicate individual time for each student to teach them as per their learning requirements and assign them tasks to practice the introduced tools.
Who should attend: Marketing & Sales Professionals, Business Owners, Entrepreneurs, Digital Marketing Professionals, and anyone interested to pursue a digital marketing career
Course Outline:
- Search Engine Optimization
- Google Ads (Previously Google Adwords)
- Social Media Advertisement
Batches:
-Tuesdays & Wednesdays Morning
-Saturdays & Sundays Evening
-Online Class Tuesdays & Wednesdays Evening
Detailed Course Outline:
Search Engine Optimization
- What is On-Page Optimization?
- Keyword Research with Google Keyword Planner.
- How to Select a Domain Name?
- Page Naming {URL Structuring} and Folder Naming
- Image Naming, Image Title and ALT Tags Creation
- What are Meta Tags
- Description
- Country Robots
- Keywords Author
- Redirection Tags
- Headings Tags {H1 to H6}
- What is Content Writing?
- SEO Friendly Content Writing {Inserting keywords in content}
- Anchor Text, Link Title
- Robots. text file creation and use
- HTML Sitemap creation
- XML Site Map Creation
- ROR text sitemap
- Site Tracking Tools (Google Webmaster Tool, Google Analytics Tool)
- What is Alexa?
- Alexa Integration
- What is Off-Page Optimization?
- What are Backlinks?
- Why are Backlinks Important?
- How to Get Backlinks?
- Difference Between Do-Follow and No-Follow Backlinks
- What is Google Page Rank?
- How to Increase Page Rank?
- Search Engine Submissions
- Directory Submissions
- Article Writing and submissions
- Press Release writing and submissions
- Blog Posting and comment writing
- Classifieds posting
- Forum Posting
- Business Listing
- Social Bookmarking
- Social Networking
- RSS Feeds
- Why use Search Engine Marketing (SEM)?
- SEM Best Practices: Using keywords and keyword analysis, Search engine optimization (SEO), Building ads and content for local listings and geo-targeted ads, Pay-per-click (PPC) advertising campaigns
Lesson 2: Google Adwords
- Create Google AdWords Pay Per Click (PPC) Campaign
- Setting up new Google Account
- Creating Google Search Engine Marketing Campaigns with specific client needs (includes Location, Network, Devices, CPC, Bidding Option, Ad Extension – Location Extension, Phone Extension, Site links).
- Create Ad group
- Creating Multiple Ad groups by analyzing products/services/sectors offered by the Client.
- Setting up and Adjusting the Maximum Bid for the Ad groups.
- Create Ads
- Creating multiple effective Ads for every Adgroup and Tuning the Ads for performance.
- Analyzing the industry, understanding the end user needs and creating effective Keywords from users’ search point.
- Creating Campaign Level Negative Keywords.
- Creating Ad group level Negative Keywords.
- Analyze your Search Engine Marketing Campaign
- Analyzing your business Goals and Setting up Google Analytics to track user behavior
- Monitoring your Google AdWords PPC performance by analyzing Google Analytics reports for Conversion Tracking, Campaign Tracking, Traffic Sources and Goal Conversions
- Suggesting improvements for target page optimization for specific Ad groups
- Reducing monthly spend by removing irrelevant keywords (irrelevant visitors)
- Bidding Analysis
- Improving CTR
- Improving Average Position
Lesson 3: Social Media Advertisement
- What is Facebook advertisement?
- What is Instagram advertisement?
- What is Snapchat marketing?
- How Facebook Algorithm works
- Algorithms
- Content Marketing
- Leveraging Facebook Insights for Success
- Facebook Brand Pages
- Content Best Practices
- Facebook Targeting Options
- Interest-Based Targeting
- Custom-based Targeting
- Re-targeting or Facebook Exchange Understanding
- Facebook Ad Structure
- Pixel setup
- Custom setting
- Custom audience creation
- Targeting custom created audience
- Conversion tracking based on a specific post
- Conversion tracking for the custom audience
- Leveraging custom tracking method
- Brand awareness campaign
- Reach campaign
- Post engagement campaign
- Traffic campaign
- App installs campaign
- Video views campaign
- Lead generation campaign
- Conversion tracking
- Intelligence campaign for highest result
- Facebook Intelligence campaign technique for highest conversion
- Smart campaign for high results with lowest CPC technique
- Branding technique campaign
Materials:
- It is recommended that students bring their own laptops. If unavailable, computers are free for use at the Center
Validity Period:
All sessions are valid for 4 months upon booking
Age Requirements:
18 and older
Additional Info:
- You must have basic computer skills to join the class. Working knowledge of online media is preferred but not required
- Participants will receive a KHDA-approved professional certificate (if required, KHDA attestation can be arranged for a fee of AED 150, to be paid directly to the institute)
- There are 3 batches available: Tuesdays & Wednesdays Morning, Tuesdays & Wednesdays Evening & Saturdays & Sundays Evening
- Tuesdays & Wednesdays Evening Batch is conducted online
Location:
AB Center
Office number will be shared upon booking
Beside Ibis Hotel, Al Barsha 1, Near Mashreq Metro Station
Al Barsha
Dubai
