Display Push Marketing: GDN, Facebook & Retargeting Workshop
|
3 ratings

Display Push Marketing: GDN, Facebook & Retargeting Workshop

by AstroLabs

760 AED

(VAT inclusive)

Display Push Marketing: GDN, Facebook & Retargeting Workshop

760 AED

(VAT inclusive)

by:
AstroLabs
(see all reviews)
when:
Mon, 21 Oct 2019 6:30PM + 1 dates
(see next start dates)
where:
Dubai - Al Quoz
Cancellation Policy: 48 hours prior to course start with full refund
Best price guarantee
Description:

Learn about Display Marketing, and how to reach a wide audience interested in your product. In this workshop, we will cover the basics of online display advertising, including Display ads, GDN (the Google Display network), Facebook Ads, Placements, Affiliates, and Retargeting (on Google, Facebook and using 3rd party tools like AdRoll).

Marketing is all about casting a wide net and seeing what sticks. Push marketing is a tool that can cast an extremely wide net, and also have good ROI and Conversion Rate if used wisely. This workshop will teach you have to do exactly that. A basic understanding of marketing is recommended, but everyone is welcome!

What will be covered?

  • The Basics of Display Marketing
  • Differences between CPC, CPM, CPA, and CPV
  • Ad networks and individual sites
  • The 3 main ways to target on GDN (contextual, placements and demographics)
  • Setting up your first display campaign
  • Basics of placements, and affiliates
  • Advertising on Youtube
  • Basics of Facebook marketing
  • Levers used for higher reach and lower costs on Facebook
  • Differences between Retargeting and Remarketing
  • How to set up a remarketing campaign
  • How to build a remarketing list on Google and Facebook
  • Similar Lists on Facebook
  • RLSA (Remarketing Lists Search Ads) on Google
  • Setting up remarketing on Google Analytics

Learning Outcome:
Understand how all display marketing channels work, understand the basics of display cost structures, create your own display campaigns for the Google Display Network, create Facebook Ads, create remarketing lists on Facebook, and Google.

Materials:

All materials will be provided

Cancellation Policy:

48 hours prior to course start with full refund

Age Requirements:

18 and older

Additional Info:

* Upon completion of the necessary course work for this class, you will receive a certificate from the institute, which is a KHDA authorized training center.

Location:

The Courtyard
Al Quoz
Dubai

Register for the class
Schedule
# Sessions
Price
Click here for schedule information
This course consists of multiple sessions, view schedule for sessions below:
Monday
21 OCT
6:30PM - 9:30PM
Tuesday
22 OCT
6:30PM - 9:30PM
Click here for schedule information
This course consists of multiple sessions, view schedule for sessions below:
Monday
9 DEC
6:30PM - 9:30PM
Tuesday
10 DEC
6:30PM - 9:30PM
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Reviews
|
3 ratings

Archana Raja
Thu, 12 Oct 2017, 6:31PM
"The course was extremely helpful in setting up the right platform to learn all about Digital marketing field. The instructors were very knowledgeable and the entire course was really interactive. The best part is they also arrange for a career fair and help you with job search. Thanks to skilldeer for offering this course at a really good price."
Pramoditha Kollipakkam
Fri, 23 Feb 2018, 3:43PM
"This course gives an extensive insight into digital marketing. Very fast paced as they cover a lot of concepts in limited time, so need to do your homework. Well structured syllabus, the instructors are knowledgeable, engaging and always up for answering any questions. "
Iona Stanley
Sat, 22 Jun 2019, 12:22PM
"Didn't get to attend the class because venue change email was not received. "

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