Online Video is the future of content marketing. Video has already started to change the game for marketers, customers are now more connected than ever.
Cisco now predicts that 80% of all Internet traffic will be streaming video content by 2019, up from 64% in 2014. In this 1-day course, you will learn the essentials of using video to create and market content. The training will be conducted in a fun and friendly environment, which not only accommodates different learning styles, but respects each delegate as an individual and ensures each one is challenged and gets the most out of this course. You will be highly stimulated and encouraged to rethink through discourse, debate, improvisation, role-play, technology, practice, and group dynamics.
Course Outline:
- How to use a smartphone to create video and the apps which help
- How to create your first piece of video content
- Simple editing, adding images and music to video
- Using social media to get views
- Why you should create video content
- Equipment you need
- The 5 steps to create your first piece of video content
- Live streaming software
- Basic editing and production
Who should attend this course?
The program is specifically designed for business owners, aspiring marketing and communication executives and managers who want to gain more practical experience on producing video content for marketing.
About the Course Instructor:
Wayne Denner is an exceptionally knowledgeable, passionate and talented Digital Marketing expert with extensive expertise in digital and traditional marketing communications. With over 17 years’ digital experience, he specializes in the emerging trends of digital marketing and social media. He understands through vast experience where Digital Marketing sits and how it should be deployed as part of an overall marketing strategy for B2B and B2C. He has helped many well-known companies and SME’s evolve their marketing strategies to embrace digital technologies and develop marketing plans which drive engagement, brand recognition, loyalty, and ROI.
Wayne’s courses are dynamic, engaging and highly interactive and you will leave his course with an incredible amount of tools and up to date knowledge that you can put into practice immediately. He will help take your digital marketing strategy to the next level with cutting edge insights and outstanding industry depth of experience. ISM is delighted to welcome this highly in-demand trainer to our top-flight team of UK instructors.
Materials:
* Students are recommended to bring their own laptops
Cancellation Policy:
48 hours prior to course start with full refund
Age Requirements:
18 and older
Additional Info:
* Certificate of attendance will be provided by the institute after course completion
Location:
TIME Oak Hotel & Suites - Abdulla Omran Tayram St.
Al Thanyah 1
Barsha Heights - TECOM
Dubai
