Transform your scattered LinkedIn activity into strategic professional positioning. This course is for people who post occasionally but don't see real results, and who worry about how colleagues/peers perceive their online presence. You'll learn to share your expertise in ways that enhance your reputation and open doors.

What You'll Learn:

• How to position yourself as strategic and valuable
• Content frameworks that make you look thoughtful and professional
• How to share insights without triggering workplace judgment
• Engagement strategies that build your professional reputation
• Ways to showcase expertise that peers will respect and share
• How to turn your LinkedIn activity into career advancement opportunities

Course Outline:

• Defining Your Professional Voice - Moving beyond job descriptions to articulate your unique perspective
• Strategic Positioning Framework - Crafting a professional brand that enhances your workplace reputation
• Profile as Professional Asset - Optimising your profile to support your internal career goals
• Content That Commands Respect - Creating posts that peers will view as valuable contributions, not social media noise
• Professional Networking Navigation - Building relationships that benefit your career without appearing opportunistic
• Reputation Management - Maintaining a presence that consistently reinforces your professional value

Benefits:

• Peers will start seeing you as more strategic and valuable
• Your posts will generate meaningful professional conversations
• Increased inclusion in strategic workplace discussions and projects
• Enhanced reputation within your professional network
• More opportunities for speaking, contributing, and leading initiatives
• A LinkedIn presence that actively advances your career trajectory

Who This Is For:

• Mid-level professionals who have a LinkedIn presence but aren't seeing career benefits from it
• People who post occasionally but worry their colleagues think they're being "too self-promotional"
• Professionals who want to be more visible but are afraid of workplace judgment or negative reactions
• Those who know they should be networking and building their reputation but don't know how to do it professionally
• Employees who want internal recognition and advancement opportunities but struggle with self-advocacy
• People who have expertise to share but lack confidence in how to position themselves online

*6-10 participants