Social Media Marketing will help you shape the conversation around your business, build loyalty, and attract new customers and partners.
Building an effective social media strategy will expand all of your other inbound marketing efforts as well as build brand awareness, drive word of mouth, and attract buyers. In other words, social media is the ultimate way to do inbound marketing.
The class size varies between 1-5 persons with students of different skill levels, and the instructor will dedicate individual time for each student to teach them as per their learning requirements and assign them tasks to practice the introduced tools.
Course Outline
- Social Customers
Just who are your customers? Learn how to research their needs and preferred platforms. Find out what resonates best and listen out for their pain points.- Knowledge Gain:
- Gaining Insight with Social Research
- Key Concepts of Social Selling
- Understanding Your Buyer
- Building Customer Personas
- Social Listening and Social Intelligence
- Tools Included:
- Strategy research template
- How to manage your online reputation
- Buyer persona template
- Brand Story Telling
- Celebrate your brand, share and listen. Develop feedback loops to help you find what works best. Test, adjust and repurpose across different social platforms.
- Knowledge Gain
- Purpose of Content Marketing
- Content Creation & Repurposing
- Creating and Curating Content for Social Selling
- Developing Your Brand Story
- Essential Skills: Project Management
- Tools Included:
- Digital Media Tracker & Planner
- Digital Marketing Campaign Brief
- Project Management Gantt Chart template
- Designing Social Content
- Eye catching graphics. Winning headlines. Messaging that resonates. Enhance your creativity by finding and testing what works best for your audience.
- Knowledge Gain:
- Graphic Design Best Principles
- Design Foundations: Brand Guidelines and Consistency
- Enhancing Your Creativity
- The Power of Design-Led Content Marketing
- Essential Skills: Designing & Building Graphics
- Social Sharing
- Content has many forms, from pure engagement to full funnel ecommerce. Deliver the right message, on the right channel, at the right time. Gain critical strategic insight over the power of your content.
- Knowledge Gain:
- Matching Content with the Right Channels
- Content Scheduling and Promotion
- Adding Insight for Buyers
- Sharing Content to Build Engagement
- Essential Skills: Becoming a Strategic Thinker
- Tools Included:
- Content and Channel Matrix Template
- Social Media Calendar Template
- Seek > Sense > Share Toolkit
- How to use Anders Pink for Content Curation
- Customer Experience and Social Communities
- For many businesses, content is the brand experience. Listen to how your customers give feedback. Develop deeper pre- and post-sale relationships. Explore the growing trends of social influencers and the importance of Customer Experience.
- Knowledge Gain:
- Building and Engaging Your Network
- Strengthening Buyer Relationships, and deeper post-sales relationships
- Increasing Conversions using Social Tools and Techniques
- The Basics of CX and assessing CX
- Upselling and Cross-Selling
Materials:
* Students need to have laptops (Windows 10 Advised)
Validity Period:
All sessions are valid for 30 days upon booking
Age Requirements:
18 - 60 years old
Additional Info:
* Delphi Course Completion Certificate will be provided
* KHDA attested certificate can be provided for an additional fee of AED 100
Location:
Online in Zoom
Online Class
Dubai
