Learn how to rank your site on Google. This interactive short course teaches you the benefits of how your website content, mobile optimization and usability will improve your overall website performance. Discover how to build your SEO strategy and evaluate performance over time.

With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with the core principles and best practices in analytics and data management.

The class size varies between 1-5 persons with students of different skill levels, and the instructor will dedicate individual time for each student to teach them as per their learning requirements and assign them tasks to practice the introduced tools.

Course Outline:

• Start with Search Ranking
  • An introduction to the fundamentals of SEO and gaining the coveted #1 position in search results.
  • Fundamental Principles of SEO
  • The Complete Guide to On-Page and Off-Page SEO
• Insights:
  • Improving your Search Presence
  • The Key Elements of SEO - A Visual Guide
  • Why SEO is Changing and How Best to Respond
• Improving Website Performance
  • Develop your knowledge of SEO by focusing on improving website performance and problem-solving.
• Knowledge Gain:
  • Improving Technical SEO
  • Implementing SEO in a Mobile Environment
  • Problem-Solving Skills
  • Enhancing Your Problem-Solving Skills
• Tools Included:
  • 5 Usability Principles That Make Visitors Stick (and Boost Your SEO)
  • 3 Ways to Create Mobile-friendly Content
• Optimizing On-page and Content Performance
  • Let Google - and your customers – quickly understand your website by focusing on-page optimization and content performance.
• Knowledge Gain:
  • Improving On-page Optimization
  • Keyword Research
• Toolkits included:
  • On-Site SEO Audit Handbook and Toolkit
  • Five Steps to Picking Profitable Keywords
  • Aligning Keywords and Existing Content
• Enhancing Off-Page and Local SEO
  • Develop your knowledge of SEO by focusing on off-page optimization, local SEO, and collaboration techniques.
• Knowledge Gain:
  • Improving Off-page Optimization
  • Successful Collaboration
  • Improving Local SEO
• Tools Included:
  • Guest Blogging Guide and Toolkit
  • 5 Tactics to Get Great Customer Reviews
  • Offline-Online Attribution with Google Maps
• Strategy and Evaluating Performance
  • Deepen your knowledge of SEO by focusing on strategic SEO practices, and ways of evaluating the performance of SEO campaigns and content.
• Knowledge Gain:
  • Implementing Strategic SEO Practices
  • Measuring and Reporting SEO Campaigns
  • ·Evaluating the Performance of SEO Content