This 32-hours digital marketing workshop will teach you all you need to know about online marketing channels and tools in order to improve your website performance and boost revenues. You will be introduced to key concepts, best-practice techniques and develop hands-on experience with planning, managing and tracking your website and online campaign performance. This course is suitable for fresh graduates in any stream, business owners, web designers, and online marketing professionals in their early career.
Course outline:
- Understanding and applying most important online marketing channels & tools including paid search (SEM, PPC), organic search (SEO), social media marketing, mobile marketing, email marketing, content marketing, AdSense, blogging and affiliates marketing
- Understanding online marketing KPIs, ad campaigns and Google Web Analytics for performance tracking
- Intro to website planning and creation
Materials:
* It is mandatory to bring your own laptop for all the sessions
Cancellation Policy:
48 hours prior to course start with full refund
Age Requirements:
18 and older
Additional Info:
* As a pre-requisite, students should have basic idea of popular search engine, basic functionalities of computers and MS Office
* Upon completion, you will receive a certificate of competence from MindCypress which is recognized globally
* After the course, you will have access to selected materials on digital marketing and email support for your questions for 3 months
* Lunch, snacks, and refreshments are provided at the Center during the course
Location:
Hotel ibis One Central
Dubai World Trade Center - DWTC
Dubai
