Digital technologies continue to disrupt our world at an incredibly fast pace. They offer marketers and business owners new ways to deliver customer service, market their products and services and build relationships with new and existing customers. But what exactly is digital marketing, what tools are out there, and how can you maximize their potential?
This intensive, 2-day practical course is designed to give you a thorough understanding of the key digital marketing tools and the opportunities they provide. You will feel confident and undaunted about using platforms and processes such as social media, SEO, website marketing, landing pages, and email marketing to grow your business.
You will leave with an understanding of the opportunities, challenges, and trends in digital marketing. The trainer will enhance your confidence and equip you to maximize key digital platforms as part of your digital marketing strategy.
Key Learning Points:
- The value of Digital Marketing
- Key digital tools to enhance marketing
- Linking digital marketing tactics to achieving marketing objectives
- Successful on-page and off-page SEO
- Why content marketing and link building are at the heart of modern marketing
Course Outline
- Recognize the changing digital landscape and new emerging themes
- Understand the relevance of digital platforms and channels in context
- Recognize the opportunities and challenges the key digital marketing tools
- Deploying winning tactics that reach the right audience with the right message at the right time
- Understand the role of inbound marketing
- Appreciate the how and why of measuring success
Who should attend this course?
This course will be of particular interest to a wide range of marketing, PR, communications, sales/ operations professionals, business owners and managers in all business sectors. The number of participants will be limited to 16 to ensure that there is maximum engagement and the opportunity to address each delegate's needs. Whether you are a seasoned marketing professional or new to digital marketing this course will provide an updated look at the current trends.
About the Course Instructor:
Wayne Denner is an exceptionally knowledgeable, passionate and talented Digital Marketing expert with extensive expertise in digital and traditional marketing communications. With over 17 years’ digital experience, he specializes in the emerging trends of digital marketing and social media. He understands through vast experience where Digital Marketing sits and how it should be deployed as part of an overall marketing strategy for B2B and B2C. He has helped many well-known companies and SME’s evolve their marketing strategies to embrace digital technologies and develop marketing plans which drive engagement, brand recognition, loyalty, and ROI.
Wayne’s courses are dynamic, engaging and highly interactive and you will leave his course with an incredible amount of tools and up to date knowledge that you can put into practice immediately. He will help take your digital marketing strategy to the next level with cutting edge insights and outstanding industry depth of experience. ISM is delighted to welcome this highly in-demand trainer to our top-flight team of UK instructors.
Materials:
* Students are recommended to bring their own laptops
Cancellation Policy:
48 hours prior to course start with full refund
Age Requirements:
18 and older
Additional Info:
* Certificate of attendance will be provided by the institute after course completion
Location:
TIME Oak Hotel & Suites - Abdulla Omran Tayram St.
Al Thanyah 1
Barsha Heights - TECOM
Dubai
