WHO SHOULD ATTEND

This course is ideal for marketing professionals, entrepreneurs, and business owners seeking to strengthen their digital presence. It also suits students, graduates, and professionals transitioning from traditional to digital marketing roles. Freelancers, content creators, and social media managers can further enhance their skills and career opportunities through this program.

OUTCOME & CERTIFICATION

Participants will master key digital marketing skills, from SEO and social media to analytics and content strategy. They will learn to design and execute impactful campaigns that drive measurable business results. Successful candidates earn the globally recognized Certified Digital Marketing Professional (CDMP) certification aligned with DMI standards.

COURSE STRUCTURE:

INTRODUCTION TO DIGITAL MARKETING

• Understanding the digital marketing landscape
• Key digital marketing channels
• Consumer behavior and digital trends
• Building a strong online presence

CONTENT MARKETING

• Content strategy and planning
• Storytelling and brand voice
• Content creation and curation
• Managing content calendars and blogs

SOCIAL MEDIA MARKETING

• Social media strategy and campaign planning
• Facebook, Instagram, LinkedIn, X, and YouTube marketing
• Social media analytics and engagement techniques
• Community management and influencer marketing

SEARCH ENGINE OPTIMIZATION (SEO)

• Fundamentals of SEO
• On-page and off-page optimization
• Keyword research and link building
• Technical SEO and Google ranking factors

SEARCH ENGINE MARKETING & PAY-PER-CLICK

• Google Ads structure and bidding strategies
• Campaign creation and optimization
• Ad targeting and A/B testing
• Performance tracking and ROI analysis

EMAIL MARKETING

• Building subscriber lists
• Email campaign design and automation
• Personalization and segmentation
• Measuring open and conversion rates

DISPLAY & VIDEO ADVERTISING

• Banner ads, display networks, and remarketing
• YouTube and video ad optimization
• Programmatic advertising basics

MOBILE MARKETING

• App marketing and mobile optimization
• SMS, push notifications, and location-based targeting
• Mobile advertising formats

WEB ANALYTICS

• Google Analytics setup and tracking
• Data-driven decision making
• Conversion rate optimization (CRO)
• Reporting and KPI measurement

DIGITAL MARKETING STRATEGY & PLANNING

• Creating a digital marketing plan
• Budget allocation and channel integration
• Measuring campaign effectiveness
• Digital transformation and marketing automation

EXAM FORMAT & PATTERN

• The exam is computer-based (online/in-person) and remote proctored in many cases. Morgan International
• Duration: Approx. 2 hours (120 minutes). GAGM
• Number of questions: Typically around 100 to 120 questions. Morgan International
• Question types: Multiple-choice, matching, drag-and-drop formats. Morgan International
• Passing score: In one variant, it’s around 80% (80 out of 100) in some systems. GAGM
• Validity: Once passed, the certification is often valid for life, though continuing professional development (CPD) may be required. GAGM

COURSE DURATION: 20 to 25 Hours

RETAKING OF THE EXAM:

If a Candidate does not pass the exam in the second (2nd) attempt, the candidate must wait for a period of at least fourteen (14) calendar days from the date of their attempt to retake the exam for third (3rd) time or any subsequent time.

The exam can be taken any number of times