Develop your digital marketing skills with this personal KHDA-certified professional development program!

Digital marketing is the advancement of brands to put through with potential clients utilizing the web and other shapes of advanced communication. This incorporates not as it were mail, social media, and web-based promoting, but moreover content and interactive media messages as a showcasing channel.

This private 24-hour course (6 sessions x 4 hours) is designed by qualified digital marketing trainers who will make sure you are fully prepared before attempting the exam, including Intense exam-focused coaching with different options meeting your needs, Class materials and presentations will be shared and Periodic Mock tests to make you prepare for the exam.

Benefits of Digital Marketing Training:

• You’ll target the prospects most likely to buy your item or service.
  • Digital promoting permits you to recognize and target a highly specific group of onlookers, and send that group of onlookers personalized, high-converting showcasing messages. This is unlike the limited control from more traditional TV and radio advertising
• It’s more cost-effective than conventional showcasing methods.
  • Digital promoting empowers you to track campaigns on a day-by-day premise and diminish the sum of cash you’re investing on a certain channel on the off chance that it isn’t illustrating tall ROI. The same can’t be said for conventional shapes of publicizing. It doesn’t matter how your bulletin performs — it still costs the same, whether or not it changes over for you.
• Digital marketing lets you outrank greater players in your industry.
  • If you work for a little trade, it’s likely troublesome for you to compete with the major brands in your industry, numerous of which have millions of dollars to contribute in television commercials or across the national campaigns. Luckily, there is a bounty of openings to outrank the enormous players through key computerized showcasing initiatives.

Program Outline:

• Introduction to Digital Marketing
  • What is digital marketing?
  • Common industries in which to find digital marketing jobs
  • Common early/entry-level digital marketing job roles
  • Marketing Fundamentals

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• Content Marketing
  • Tying content to the customer acquisition funnel
  • Content types
  • Quality vs. quantity
  • Content marketing metrics
  • Content marketing technology
  • Search Engine Optimization (SEO)
  • Google’s intentions are good
  • Selecting keywords
  • Link building
  • Technical/on-page SEO
  • Off-page SEO
  • Local SEO
  • SEO technology
• Social Media Marketing (SMM)
  • Social media channels as distribution channels
  • Popular social media platforms
  • Identifying your goal for each social channel
  • Social media metrics
  • Social media management technology
  • Social media Ads
• Search Engine Marketing – Paid Search (SEM)
  • Google Adwords
  • Keyword research and keyword match types
  • Campaign setup and naming conventions
  • CPC bidding and optimization
  • Paid search metrics
• Paid Social Media
  • Paid social advertising platforms (landscape)
  • Audience definition and targeting options
  • Supported ad types
  • Optimization
  • Paid social metrics
• Conversion Rate Optimization (CRO)
  • User experience and design improvements
  • A/B and multivariate testing
  • CRO metrics
  • CRO technology
• Email Marketing
  • Email broadcasts
  • Drip email campaigns
  • Writing compelling email copy and subject lines that increase open rates Email marketing metrics
  • Email marketing technology
• Other Digital Channels
  • Online reputation management
  • Remarketing
  • Affiliate marketing
  • Referral marketing
  • Influencer marketing
  • Display ads

Session duration and number is customizable according to the customer's needs and availability to add up to 24 hours total.