Course Outline:

The Marketing Strategy and Planning Training Course will cover the following subjects crucial to understand strategic marketing planning:

Module 1 – Marketing Functions

• Distribution channels
• Financing a business
• Market research
• Pricing
• Product and service management
• Promotion channels
• Matching products with customers

Module 2 – Why a Marketing Strategy is Important

• Simplifying product development
• Setting the best prices
• Efficient distribution creation
• Assisting in marketing communication
• Organizational influence

Module 3 – Benefits of a Marketing Strategy

• Promoting a business to a target market
• Understanding customers well
• Good business branding

Module 4 – Drawback of a Marketing Strategy

• Marketing expenses
• Effort and time not yielding results
• Marketing strategy constrained in a dynamic customer market