Upon completion of this lesson, students can create a lead management statement based on practical observation. The course will define the meaning and significance of effective lead management practices.

The outline includes:

• Content marketing
• Lead capturing
• Lead nurturing strategies that work
• Lead scoring
• Leads handoff
• Measuring leads in the sales funnel

The best strategy that works for the specific organization one works or operates in will be comprehensively deployed. It will focus on strategies that will enhance sales performance and shorten the sales cycle by integrating an effective ERP system structured for Lead Management.