Social media marketing is designed to enable you to effectively engage with customers across a diverse range of social media platforms.
Through this course for beginners, you will learn the emerging trends in the social media space and the opportunity afforded by the ‘always connected’ social consumer. You will be able to recognize the suitability of different social platforms for your aims and objectives and appreciate the challenges of social media.
With 3 sessions of 3 hours each, followed by a 1-hour exam, this course covers the key concepts and terminology used in social media, and teaches you how to configure social media accounts across Facebook, Twitter, LinkedIn, YouTube and Google +, as well as the newly emerging social platforms. Learn to use advanced features such as Events, Groups, Promotions, Offers, and Jobs - and implement social plugins and integrate third-party applications, such as eCommerce.
At the end of the course, you will be able to address the challenges of implementing an effective social media strategy for your business, with a focus on the importance of listening as the critical starting point.
* All materials (laptops, notepads, & pens) are provided for use in the class. Students may bring their own laptops if they wish
All sessions are valid for 60 days upon booking
16 and older
* Certificate of Completion accredited by ACTVET will be provided
* Students can take the exam following the 3rd session, until up to a week after.
Offices # 101 & # 102, 1st Floor
Landmark Plaza Building, Next to Al Salama Hospital
Hamdan Bin Mohammed Street