Content marketing incorporates a long-term strategy to help you build a strong relationship with your target audience. Plus, your online reputation can greatly affect your professional reputation
This intensive 2-day course will teach you the fundamentals of content marketing and provide you with a comprehensive range of learning and development solutions to meet the needs of individuals and companies. You will learn how to achieve significant behavior changes, leading to productivity and increased competitive advantage in today's increasingly complex markets.
The training will be conducted in a fun and friendly environment, which not only accommodates different learning styles, but respects each delegate as an individual and ensures each one is challenged and gets the most out of this course. You will be highly stimulated and encouraged to rethink through discourse, debate, improvisation, role-play, technology, practice, and group dynamics.
Key Learning Points:
- The role content marketing plays in the B2B & B2C industries
- How content guides customers along the path of purchase
- How to create and plan a content calendar
- Content marketing tools
- Measuring the reach of content
- Why your personal reputation matters
- Best ways to protect a reputation in a digital world
- The tools which help
- Defending a reputation attack
Course Outline
- What is content marketing?
- Why does content marketing matter?
- Understanding your audience and why their content needs change over time
- Why you need a plan
- Mapping content to the customer journey
- Content that works
- Why you need digital eyeballs looking at your content
- Content marketing tools
- 5 tips on how to build relationships with the media
- Generate 100 ideas in 30 minutes
- Your online reputation is your currency
- 5-step online reputation plan
- Owning your search engine results & why
- Online reputation tools
- Reputational attacks and how to manage it
- Building brand ambassadors
Who should attend this course?
The program is specifically designed for business owners, aspiring marketing and communication executives and managers who want to gain more practical experience in creating content to engage with their audience and is also concerned about how they present themselves online.
About the Course Instructor:
Wayne Denner is an exceptionally knowledgeable, passionate and talented Digital Marketing expert with extensive expertise in digital and traditional marketing communications. With over 17 years’ digital experience, he specializes in the emerging trends of digital marketing and social media. He understands through vast experience where Digital Marketing sits and how it should be deployed as part of an overall marketing strategy for B2B and B2C. He has helped many well-known companies and SME’s evolve their marketing strategies to embrace digital technologies and develop marketing plans which drive engagement, brand recognition, loyalty, and ROI.
Wayne’s courses are dynamic, engaging and highly interactive and you will leave his course with an incredible amount of tools and up to date knowledge that you can put into practice immediately. He will help take your digital marketing strategy to the next level with cutting edge insights and outstanding industry depth of experience. ISM is delighted to welcome this highly in-demand trainer to our top-flight team of UK instructors.
Materials:
- Students are recommended to bring their own laptops
Cancellation Policy:
48 hours prior to course start with full refund
Age Requirements:
18 and older
Additional Info:
- Certificate of attendance will be provided by the institute after course completion
Location:
TIME Oak Hotel & Suites - Abdulla Omran Tayram St.
Al Thanyah 1
Barsha Heights - TECOM
Dubai
