Fundamentals of Digital Marketing
8 ratings

Fundamentals of Digital Marketing

by Elegant Professional & Management Development Training

1,045 AED

(VAT inclusive)

Fundamentals of Digital Marketing

1,045 AED

(VAT inclusive)

Flexible Dates
Dubai - Al Barsha
All Levels
Validity Period: All sessions are valid for 60 days upon booking
We offer a best price guarantee for our classes. If you get a better price, let us know & we'll give you a free AED 100 voucher.

With brands and businesses now going digital, the demand for professionals in the digital marketing industry continues to be on the rise. Whether you are looking for a career shift or seeking to expand your knowledge in this booming industry, this class is for you.

This 24-hour digital marketing program will provide you with a basic introduction to digital marketing and gives you a hands-on on the planning, implementation, and measurement of different digital marketing strategies. You will gain in-depth knowledge about multiple digital channels such as Social Media, PPC, SEO, Google AdWords, and Google Analytics, as well as how they can be used to effectively create coordinated digital marketing campaigns. You will also understand which channel is most appropriate for different businesses and brands.

The class size varies between 2-5 persons with students of different skill levels, and the instructor will dedicate individual time for each student to teach them as per their learning requirements and assign them tasks to practice the introduced tools.

Who should attend: Marketing & Sales Professionals, Business Owners, Entrepreneurs, Digital Marketing Professionals, and anyone interested to pursue a digital marketing career

Course Outline:

  • Search Engine Optimization
  • Google Ads (Previously Google Adwords)
  • Social Media Advertisement

Detailed Course Outline:

Search Engine Optimization

  • What is On-Page Optimization?
    • Keyword Research with Google Keyword Planner.
    • How to Select a Domain Name?
    • Page Naming {URL Structuring} and Folder Naming
    • Image Naming, Image Title and ALT Tags Creation
    • What are Meta Tags
    • Description
    • Country Robots
    • Keywords Author
    • Redirection Tags
    • Headings Tags {H1 to H6}
    • What is Content Writing?
    • SEO Friendly Content Writing {Inserting keywords in content}
    • Anchor Text, Link Title
    • Robots. text file creation and use
    • HTML Sitemap creation
    • XML Site Map Creation
    • ROR text sitemap
    • Site Tracking Tools (Google Webmaster Tool, Google Analytics Tool)
    • What is Alexa?
    • Alexa Integration
  • What is Off-Page Optimization?
    • What are Backlinks?
    • Why are Backlinks Important?
    • How to Get Backlinks?
    • Difference Between Do-Follow and No-Follow Backlinks
    • What is Google Page Rank?
    • How to Increase Page Rank?
    • Search Engine Submissions
    • Directory Submissions
    • Article Writing and submissions
    • Press Release writing and submissions
    • Blog Posting and comment writing
    • Classifieds posting
    • Forum Posting
    • Business Listing
    • Social Bookmarking
    • Social Networking
    • RSS Feeds
  • Why use Search Engine Marketing (SEM)?
    • SEM Best Practices: Using keywords and keyword analysis, Search engine optimization (SEO), Building ads and content for local listings and geo-targeted ads, Pay-per-click (PPC) advertising campaigns
  • Lesson 2: Google Adwords

    • Create Google AdWords Pay Per Click (PPC) Campaign
    • Setting up new Google Account
    • Creating Google Search Engine Marketing Campaigns with specific client needs (includes Location, Network, Devices, CPC, Bidding Option, Ad Extension – Location Extension, Phone Extension, Site links).
    • Create Ad group
    • Creating Multiple Ad groups by analyzing products/services/sectors offered by the Client.
    • Setting up and Adjusting the Maximum Bid for the Ad groups.
    • Create Ads
    • Creating multiple effective Ads for every Adgroup and Tuning the Ads for performance.
    • Analyzing the industry, understanding the end user needs and creating effective Keywords from users’ search point.
    • Creating Campaign Level Negative Keywords.
    • Creating Ad group level Negative Keywords.
    • Analyze your Search Engine Marketing Campaign
    • Analyzing your business Goals and Setting up Google Analytics to track user behavior
    • Monitoring your Google AdWords PPC performance by analyzing Google Analytics reports for Conversion Tracking, Campaign Tracking, Traffic Sources and Goal Conversions
    • Suggesting improvements for target page optimization for specific Ad groups
    • Reducing monthly spend by removing irrelevant keywords (irrelevant visitors)
    • Bidding Analysis
    • Improving CTR
    • Improving Average Position

    Lesson 3: Social Media Advertisement

    • What is Facebook advertisement?
    • What is Instagram advertisement?
    • What is Snapchat marketing?
    • How Facebook Algorithm works
    • Algorithms
    • Content Marketing
    • Leveraging Facebook Insights for Success
    • Facebook Brand Pages
    • Content Best Practices
    • Facebook Targeting Options
    • Interest-Based Targeting
    • Custom-based Targeting
    • Re-targeting or Facebook Exchange Understanding
    • Facebook Ad Structure
    • Pixel setup
    • Custom setting
    • Custom audience creation
    • Targeting custom created audience
    • Conversion tracking based on a specific post
    • Conversion tracking for the custom audience
    • Leveraging custom tracking method
    • Brand awareness campaign
    • Reach campaign
    • Post engagement campaign
    • Traffic campaign
    • App installs campaign
    • Video views campaign
    • Lead generation campaign
    • Conversion tracking
    • Intelligence campaign for highest result
    • Facebook Intelligence campaign technique for highest conversion
    • Smart campaign for high results with lowest CPC technique
    • Branding technique campaign
    Read more

    Skill Level:

    All Levels


    * It is recommended that students bring their own laptops. If unavailable, computers are free for use at the Center

    Validity Period:

    All sessions are valid for 60 days upon booking

    Age Requirements:

    18 and older

    Additional Info:

    * Participants will receive a KHDA-approved professional certificate (if required, KHDA attestation can be arranged for a fee of AED 150, to be paid directly to the institute)
    * You must have basic computer skills to join the class. Working knowledge on online media would be an advantage but not required


    Al Attar Business Centre, 6th Floor, #620
    Sheikh Zayed Road
    Beside ibis Hotel, Near Sharaf DG Metro Station
    Al Barsha

    Register for the class
    # Sessions
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    Each session takes 2 hours

    After booking this class you will be contacted by the instructor to set your schedule as per your availability.

    Instructor's working hours
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    8 ratings

    Verónica Tejero
    Wed, 29 Jan 2020, 1:56PM
    Tamila Abdulaeva
    Thu, 3 Oct 2019, 11:46PM
    "It was a great start to my graphic design adventure. The staff is very helpful and always there to guide you with whatever you need. Thanks to my teacher I finally know where and how graphic design starts. Thanks a lot again ELEGANT TRAINING!"
    Maha Amer
    Tue, 3 Dec 2019, 2:51PM
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